Nicole is the Director of Digital Content and Marketing at Health Street, where she is responsible for the company’s end-to-end digital experience. Her role spans strategy, execution, and oversight across content, marketing, web, and brand, with accountability for how Health Street is positioned, discovered, and experienced across all digital channels.
She brings a full-stack digital experience background with experience in SEO strategy, content strategy and architecture, UX and UI design, web design, analytics, social media, graphic design, and growth initiatives. Nicole sets direction for how content and digital experiences are planned, structured, and optimized, while remaining closely involved in execution to ensure accuracy, consistency, and measurable results. Her work regularly includes evaluating performance data, refining site content, improving conversion paths, optimizing SEO and AI discoverability, and aligning digital efforts with larger business goals.
Nicole works extensively with platforms and tools such as Figma, SEMrush, Google Search Console, and the full Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Express, Premiere Pro, and After Effects. She also contributes to brand development beyond written and visual content, including audio work such as the signature sound used in the GLASS logo animation. With working knowledge of HTML and CSS, she can comfortably move between strategy, design, content, and implementation. She is able to collaborate effectively across disciplines and ensure strategic decisions are carried through from the very start all the way through to production.
Nicole is passionate about learning and growing, both for herself and her team. She graduated as summa cum laude from Arizona State University with a degree in Graphic Information Technology (User Experience). She was also honored with the Outstanding Graduate Award, an award presented to a single top-performing student in each degree program.
