Meet Diana: Headlines, Hashtags, High Impact
Content doesn't just show up. It needs to be researched, written, optimized, and polished before it ever goes live. As Lead Content Editor, Diana is behind the scenes helping us make sure every piece hits the mark. From blog pages to social posts and more, she helps bring accuracy, consistency, and a sharp eye for detail to everything we publish.
Keep reading to learn more about Diana's role at Health Street and a few fun facts about her!
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Table of Contents
Let's start at the beginning—what first drew you to Health Street and content editing?
Journalism and content editing have been my dream jobs since high school. Writing always came super easily to me, and I loved every subject that had writing as part of it. At that time, I felt like that was my only skill or the only thing I was really good at and actually enjoyed doing, so becoming a journalist and studying it at Uni was the obvious option. Funnily enough, at that time, no one saw my vision. My mom asked me to choose a different field and become a doctor or lawyer. She only truly started to support me on this journey when my first article was published in the local news when I was seventeen.
With Health Street, it was actually a pretty funny story. I've done work and traveled in the US, working at camp where I met Ryan. One day, a few years later, he published on his socials that Health Street was looking for an editor. I jokingly asked him if I could apply. At this time, I lived in Prague and worked at a sales and marketing company doing health-related campaigns as I was trying to broaden my skills. It had never even crossed my mind that Health Street, an American company, would give a Slovak girl a chance. But I eventually got an interview, and the rest is history.
You were recently promoted to Lead Content Editor. What does that role look like day to day?
Every day is a little bit different, which I love. But generally, I write articles related to DNA and drug testing, occupational health screenings, and background checks. I also add, edit, and publish content in our system. Recently, I became more focused on our social media, creating strategies and content, including graphics and videos. I also always look for errors on our website and fix them so everything runs smoothly and is up to date, and so our users get the best experience.
Was there a particular project or moment when you feel went particularly well?
What always makes me happy is when I come up with new ideas or strategies, and Health Street believes in my vision and actually gives it a GO. We've recently started doing many new things for our social media, and we are seeing a lot of progress, so that's definitely something that I feel went well.
What's one piece of content you're especially proud of and why?
To be honest, I love our employee spotlight series. Again, this is something we thought of recently, and it helps me get to know our team even better while also showing our customers and readers who is behind Health Street.
What's something most people don't realize about content editing or creating SEO-driven content for a company like Health Street?
The amount of time and effort that goes into research rather than actual writing. Before writing any blog or article, I research all the relevant information on official (mostly government) websites to gather all the necessary facts. Then, I compile it all together, bringing our own experience and knowledge to it, and make sure it's written in an SEO-friendly way, including searching for relevant keywords. Even before suggesting a topic, I must make sure it's relevant. I feel like some people think I just open a blank page and start writing, but that's far from the case.
What part of the content process do you secretly (or not-so-secretly) love the most—research, writing, editing, optimization, strategy, or something else?
I love all of them; otherwise, I couldn't do this job as they are all a massive part of it. However, I have really enjoyed recently coming up with different strategies, turning them into daily practice, and then watching them succeed.
When you're stuck creatively, how do you get unstuck?
I am lucky because some of my tasks are creative, and others are more repetitive, like adding and publishing content in our system. So, if I am stuck creatively, I just skip between tasks. That way, my brain resets, but I am not wasting time and still get other things done.
What's the weirdest or most unexpected thing you've had to research for a Health Street article?
I think when I first started to work at Health Street and was writing daily about data related to drug overdoses, I just couldn't believe how people get access to some drugs so easily, even through official channels. I feel like in Slovakia, you never get access to strong medications unless you have a serious injury and you are having an operation. So, just going through different data and learning about the situation in the USA was at that time very shocking for me.
What's a surprising skill that's helped you succeed in this role?
Time management and honesty. I think I would struggle in this role with so many different tasks if I weren't good at time management. And honesty—because I always speak my mind, but fortunately, my opinions or ideas align with Health Street's vision.
What's your favorite part of working with the Health Street team?
The people are just very nice, skilled, helpful, and happy to teach you new things. I love that nobody makes you feel stupid, and you always have the opportunity to learn and grow.
Is there a particular piece of feedback you received—positive or constructive—that stuck with you?
My manager, Nicole, gave some compliments that literally made me cry. Recently, when I got promoted, she said that my dedication and talent hadn't gone unnoticed, which really stuck with me. I felt seen and appreciated. I wasn't doing things to get anything out of it; I am genuinely just passionate about what we do in our company, so it felt really nice to be seen like that.
How do you stay organized when juggling multiple content calendars, priorities, and stakeholders?
Anyone who knows me (especially outside of work) knows I am a bit of an organizing freak; I always make to-do lists and then feel really satisfied when I can tick things off. Even simple things like a shopping list, I would have it nicely done in my notes and tick off any product we put in our basket. And I do the same thing with my tasks. I create to-do lists and check them multiple times a day, tick off what I've done, and triple-check every content calendar or Excel sheet we have to ensure I am on top of things.
What's a small win you've celebrated recently that meant a lot to you?
I learned how to make and edit videos in Adobe! Obviously, there is still more to learn and improve, but I am super happy I've gained a new skill.
If you could swap roles with someone else at Health Street for a day, who would it be and why?
Would I have their skillset, too? If not, I don't want to swap the role; that would be stressful, haha. But if I magically became them and knew everything they knew, I would like to be Nicole or Jared. I would love to have all her knowledge—in writing, editing, and coding. Plus, she has a brilliant strategic mind!
Jared, our CEO, has accomplished so much in his life. It would be great to experience what goes on in his mind daily while he oversees his business and is also two feet in and running everything.
Outside of work, what do you like to do to recharge and stay inspired?
I go to the gym daily and love my hot girl walks and Pilates. I also always have a trip planned, whether it's for a weekend or something bigger. I am a passionate traveler. Additionally, I am a spiritual therapist, so if I need to recharge, I simply ground myself, do some meditation or a little therapy, and unblock some stuck energies.
If you could give your past self one piece of advice before starting this journey, what would it be?
Just trust yourself and the process. It will work out better than you could ever imagine.
Looking ahead, what are you most excited about for your role and the future of Health Street's content?
Health Street is very fast-paced, constantly changing, and growing. It's a major opportunity to learn and grow with it, which I love, and look forward to seeing how I can evolve in other areas.
Lightning round!
- Coffee or tea? Tea (English or fruity).
- Oxford comma: yes or no? Yes.
- Early bird or night owl? Night Owl (Although I have recently become an early bird, waking up at 5:30).
- Grammarly fan or no thanks? A fan.
- Dream writing location? South America!
- Apple or Android? Apple.
